THE FOUNDERS

Karen & Nate’s love of wine began with food, having spent their late 20’s and early 30’s eating and drinking through New York City’s seemingly unending cadre of delicious restaurants. This budding worldview came into full bloom whilst backpacking around the world after their wedding. After 20+ years in business, Nate found himself studying wine far more than his actual career, so why not pitch the relative safety of corporate life and start at the bottom of the winery ladder cleaning tanks and scrubbing floors? Karen and Nate moved their family back to her native California, where he started working his second harvest, which eventually led to a full-time position with the Napa Valley winery where Nate met Matt Nagy.

THE WINEMAKER

Matt is also a bit of a wine outsider, having worked his way around the world from Long Island to New Zealand and back to Sonoma and Napa, where he has worked alongside two of the best – Thomas Rivers Brown and Steve Matthiasson. Along the way, he started up his own label, Benevolent Neglect, through which he often urges his customers to “Drink it and like it”. Sound advice.

Lineup

WHY CANS

  • Sometimes you want just a glass.
  • Live alone and want to avoid bankruptcy.
  • And cirrhosis of the liver.
  • Tired of wasting $ on leftover wine.
  • Want a glass of white then red. Or bubbles.
  • Your partner or guests prefer different wines.
  • Trying to live more sustainable lifestyle.
  • Don’t like beer or seltzers.
  • Do like – pools, beach, boats, hikes, walks, parks, games, barbeques, camping…you get the drift.
Box on Welcome Filter Small

GREAT WINE ON YOUR TIME

  • Wine by the glass.
  • Whenever you want. Wherever you are.
  • No more “should I open a bottle?”.
  • No more wine going bad.
  • Everyone drinks what they want.
  • Sustainable and organic vineyards.
  • Premium Sonoma County winemaking.
  • Each can = 1/3 traditional bottle.
  • Delivered to your door.
  • 100% recyclable materials.
  • Never pay more than $8 ground shipping.
  • Shipping included for club members.
Nate Karen Drink Cans

WHAT GROOVE IS NOT

  • Online club wrapping bulk wine in a cute label.
  • Brand making false promises (No hangovers!).
  • Or leading with fear via supposition:
  • Pictures of sugar, 70 industrial additives!
  • (NY Times on shady practices here and here).
  • A celebrity trading on their name.
  • Giant conglomerate that controls most of the wine at your local market.

Groove Wines believes that alcohol should be enjoyed responsibly at all times.
Never drink and drive. Have a designated driver. Do not drink on an empty stomach.

OK, I ACCEPT